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And so it begins...

And so it begins...

Thanks for dropping by to check out the very first blog for Real Kids Shades – Australia & New Zealand. This is a very exciting time for me and I am thrilled to be able to share this experience with you!!

The decision to begin this adventure and bring the Real Kids Shades brand to Australia & New Zealand was born out of my experience as a new parent. When noticing that my little dude and RKS poster child, Carter, was clearly uncomfortable and squinting when out in the sun, I began a mission to find him a pair of sunglasses. Wow, was that a learning curve!!

As someone who has always enjoyed the outdoors and leads a fairly active life, I was shocked that I was not more aware of the importance of kids wearing sunglasses. Naïve? Probably. But until this point I had not read about it or heard anyone speak about it in any parenting group or the numerous books & websites that you read when beginning this crazy journey of becoming a parent for the first time.

I think it is so important for parents to know how significant the damage from the sun’s ultraviolet light can be on our kids young & developing eyes. Kids’ eyes absorb more UV light than an adult and research has shown that approximately 80% of your eye’s lifetime UV damage is done by the time you are 18! This can lead to a multitude of vision problems later in life. Significant? I certainly think so and will break this down further in a future post!

After struggling to find any decent options locally, my sunglass searching lead me to Real Kids Shades. They were everything I was looking for… multiple sizes to fit all head shapes & sizes - from birth to teen, great colour options for kids, durable and able to handle being dropped and thrown as only kids can do (over & over!), flexible to be pulled and tugged whilst not losing shape or breaking, and of course not doing too much damage to Mum & Dad’s hip pocket! I truly believe parents are not aware of just how important it is for kids to wear sunnies and wanted to share my find = Real Kids Shades – Australia & New Zealand was born.

Since kicking off our website earlier this year, I have been so excited with every pair of shades leaving our store knowing that it means another child is being protected and able to enjoy the outdoors safely and comfortably. Yes kids won’t be perfect and will pull them on and off no doubt, but every little bit helps and like most things with kids as I am learning, persistence is the key!  We have a long way to go in sharing our message with Australia & New Zealand and are pumped for what the next few months & years has in store for us.

Whilst our website will always be available for anyone to visit and shop our great styles, keep an eye out on local stores near you as we are on a mission to spread our message and make sure that as many kids as possible have the eye protection they need to enjoy the outdoors and all whilst looking pretty darn good!!

Take care and be sure to get in touch if there is anything I can help with. 




– Australia & New Zealand



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